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imageedit_1_9645614139According to Dr. James McQuivey, 60 seconds of video is worth 1.8 million words.

Your one-minute video is doing a lot of speaking on behalf of your business. How can you make it even better?

Bring Your Videos To Life

Before I tell you how to make your videos better, I have to give you fair warning. After you read this, you will probably think of video differently. It may very well change your perspective and expand your mind.

If you don’t want to view video differently, however, please leave the blog now. I certainly don’t want to blow your mind against your will.

(I’m politely waiting while all the video traditionalists make a quiet exit.)

Now that we’re ready, let me how you can make the already-effective medium of video even better.

Sound effects, music, and voice-over.

It may seem simple, but sound effects, music, and voice-over make a huge difference in the perceived quality of a video.

Sound Gone Wrong

Imagine watching a video and there’s a car door shutting. You hear it as you see it, but you don’t ever think about it, if it’s done right.

If it’s done poorly, that’s the only thing you’ll notice about that scene. And it may distract you from the message of the movie or video for several seconds. In fact, it may be the only thing you remember about the video days later. You may even share the video, but not for the right reasons.

“Hey, check out the lame car door sound effect in this video,” you text to your friend.

That is not what you want associated with your brand.

Sound Gone Right

On the other hand, killer sound effects enhance the mood and message of a video.

Music has the same effect. It can create a powerful experience for the consumer and make the video even more memorable. We’ve all had the experience of watching a video that was paired with just the right music. It sticks in your memory and reinforces positive brand interaction.

And let’s not forget voice-over. This is another element of the sound equation that’s critical. Getting the voice over to match and enhance the tone of the video ties everything together. It unifies the messaging with the imagery in a way that’s very enticing to the audience.

Put your sound in the hands of professional. Including sound effects, music, and voice-over can seem basic, but it’s easier to forget them or add them ineffectively than it is to do it well. If you want to work with someone to bring your videos to life through powerful sound effects and music, call us.