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TGIGV! (Thank Goodness I Got Video!)

TGIGV! (Thank Goodness I Got Video!)

When I have new clients who start using video as a part of their marketing plan, they’re occasionally a bit skeptical about the results video can bring to their business. But when they see an increase of clients and revenue, they think, “Thank goodness I...
Don’t be afraid of commitment!

Don’t be afraid of commitment!

Using video content is not the best option for every business, though it’s a helpful tool for most. Unfortunately, many companies don’t view marketing though online videos as a long-term strategy. It can be difficult to be consistent if it’s slow...
Still hesitant about video?

Still hesitant about video?

Most business owners have a nagging suspicion that they should take advantage of the benefits of video for their business, but few actually chose to do that. There are a variety of reasons why leaders choose not to make use of video. For many, though, the issue is...
How-to videos as a prospecting method

How-to videos as a prospecting method

Many of our clients are in service-based industries. Why in the world would they put out videos showing people how to do things—especially if it’s similar to the services they provide? It may be counter-intuitive to show people how to do something that they...
Should you use Fiverr?

Should you use Fiverr?

There are lots of resources online to find one-time contract work for a specific project— even one-stop shops. Fiverr is a one-stop shop for a variety of creative needs. We don’t know if we would be a better fit for you than something like Fiverr, and it never...
When should you outsource your marketing?

When should you outsource your marketing?

If you’re a business owner, you wear a lot of hats. Sales, accounting, HR, management and product development are only the tip of the iceberg. When it comes to marketing, you may be managing it all yourself as well. Somehow in the midst of all of this...
Is it time to get on YouTube?

Is it time to get on YouTube?

Still hesitating about creating videos on YouTube for your business? What’s holding you back? In 2016, leveraging YouTube for business should be a vital part of your online marketing. There is no indication of online video growth slowing down and the longer you...
How to steal people’s time

How to steal people’s time

Any business major who sat in a marketing 101 class is familiar with the four P’s of marketing. Product, price, place and promotion are the building blocks of all marketing efforts. Created in 1960 by Jerome McCarthy, the four P’s were leading-edge at the...
Don’t repeat marketing mistakes

Don’t repeat marketing mistakes

We’ve all seen bad marketing. We know what it looks like when we see other businesses do it, but it’s sometimes hard to spot in your own. You can get so involved in the moment when you’re working on a new campaign, video or ad. Is there anything in...
Symbolic reasoning in your marketing

Symbolic reasoning in your marketing

Have you ever really considered what makes a brand recognized globally? Is it their product or their slogan? Their tagline or their spokesperson? Probably not. What makes a brand recognizable regardless of country or language is their logo. Why is that the case?...