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The one video you need

The one video you need

It’s no secret that we think having ongoing, consistent video is a powerful marketing tool. But that’s not a choice every business owner will make, whether that’s because of budget limitations, comfort level, or some other reason. Some people are...
How long should your video be?

How long should your video be?

Recently, we helped the Oklahoma Heart Hospital create a video. It was a testimonial video—a gentleman was interviewed about his experience and he talked about how he had been treated so well there. I’m sure the video could have been fairly lengthy, but we kept...
Are you getting in your own way?

Are you getting in your own way?

At the beginning of the year, you probably had some marketing goals for your company. Have you met them? We often talk with business leaders who come to us because they have been meaning to improve their company’s marketing game for a while and something has...
How social are your videos?

How social are your videos?

You’ve probably seen a bunch of videos pop up on your Facebook feed and on other social media sites. You may have experienced the autoplay feature for videos on Facebook—you might even have some strong opinions about that one. But have you thought about how your...
TGIGV! (Thank Goodness I Got Video!)

TGIGV! (Thank Goodness I Got Video!)

When I have new clients who start using video as a part of their marketing plan, they’re occasionally a bit skeptical about the results video can bring to their business. But when they see an increase of clients and revenue, they think, “Thank goodness I...
How-to videos as a prospecting method

How-to videos as a prospecting method

Many of our clients are in service-based industries. Why in the world would they put out videos showing people how to do things—especially if it’s similar to the services they provide? It may be counter-intuitive to show people how to do something that they...
Should you use Fiverr?

Should you use Fiverr?

There are lots of resources online to find one-time contract work for a specific project— even one-stop shops. Fiverr is a one-stop shop for a variety of creative needs. We don’t know if we would be a better fit for you than something like Fiverr, and it never...
When should you outsource your marketing?

When should you outsource your marketing?

If you’re a business owner, you wear a lot of hats. Sales, accounting, HR, management and product development are only the tip of the iceberg. When it comes to marketing, you may be managing it all yourself as well. Somehow in the midst of all of this...
How to steal people’s time

How to steal people’s time

Any business major who sat in a marketing 101 class is familiar with the four P’s of marketing. Product, price, place and promotion are the building blocks of all marketing efforts. Created in 1960 by Jerome McCarthy, the four P’s were leading-edge at the...
Don’t repeat marketing mistakes

Don’t repeat marketing mistakes

We’ve all seen bad marketing. We know what it looks like when we see other businesses do it, but it’s sometimes hard to spot in your own. You can get so involved in the moment when you’re working on a new campaign, video or ad. Is there anything in...